MARKETING EXPLAINED

In the digital marketing industry, we live and breathe acronyms. If you have ever engaged with a marketing agency and been to a report meeting on website performance, you’ve probably heard your team of marketers say phrases like “changing the CTA increased our CTR and decreased our BR.” If you’ve ever felt a little dazed by the colossal of acronyms, we’re here to help. Here’s a look at some of the most frequently used digital marketing, SEO, and SEM acronyms so that you can fully understand and act on your website’s performance. 

SEO

Search Engine Optimisation enables a website to rank highest on a search engine in the unpaid section – Read More

SEM

Search Engine Marketing is a paid marketing strategy used to increase the visibility of a website on search engine results pages – Read More

CTR

A Click Through Rate is the ratio of users who click on a link to the no. of total users who view a page, email, or advertisement – Read More

PPC

Pay-Per-Click advertising, typically refers to the sponsored result on the top or side of a search engine results page (SERP) – Read More

RANK

There is only one number 1 position in Google with the top three positions making up around 60% of all clicks. Rarely will a user go past the first 10 results so if you are not on the first page, you are virtually invisible. – Read More

SEO vs SEM

Search results are divided into two main categories: paid and organic search results – Read More

CTA

 A call-to-action is a phrase or word connected with a icon, button or hyperlink with a purpose to invoke an immediate response. – Read More

CPC

A max cost-per-click is the dollar amount an advertiser is willing to spend every time a user clicks on an advertisment – Read More