In the digital marketing industry, we live and breathe acronyms. If you have ever engaged with a marketing agency and been to a report meeting on website performance, you’ve probably heard your team of marketers say phrases like “changing the CTA increased our CTR and decreased our BR.” If you’ve ever felt a little dazed by the colossal of acronyms, we’re here to help. Here’s a look at some of the most frequently used digital marketing, SEO, and SEM acronyms so that you can fully understand and act on your website’s performance. 


Search Engine Optimisation enables a website to rank highest on a search engine in the unpaid section – Read More


Search Engine Marketing is a paid marketing strategy used to increase the visibility of a website on search engine results pages – Read More


A Click Through Rate is the ratio of users who click on a link to the no. of total users who view a page, email, or advertisement – Read More


Pay-Per-Click advertising, typically refers to the sponsored result on the top or side of a search engine results page (SERP) – Read More


There is only one number 1 position in Google with the top three positions making up around 60% of all clicks. Rarely will a user go past the first 10 results so if you are not on the first page, you are virtually invisible. – Read More


Search results are divided into two main categories: paid and organic search results – Read More


 A call-to-action is a phrase or word connected with a icon, button or hyperlink with a purpose to invoke an immediate response. – Read More


A max cost-per-click is the dollar amount an advertiser is willing to spend every time a user clicks on an advertisment – Read More